After decades of working with ‘enlighted’ companies and brands - those disruptive ones using their businesses to do good in the world - I set out to do something different. I wanted to create a place where students, young people trying to navigate their way in the world - could be inspired and learn from cool social entrepreneurs, non-profit directors, leaders, innovators and schange-makers. Essentially, I wanted to create the kind of place I wished I had known about or been part of when I was an undergraduate finding my way in the world.
Just a few years after founding TRU2U U, we have our first year book. Like all of the high school and college graduates around the country signing yearbooks, polishing resumes, and getting ready to leap from one world to the next, we too at TRU2U U are taking a leap. Our latest class of interns will move on, our new summer group will start, and so will our new venture - TRU2U - www.weartru2u.com.
—MJ, TRU2U Founder